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Est. 1974
Our
Story.
Fifty years of painting Namibia — from a single factory in Windhoek to the country's most trusted paint brand.
50+
Years in Business
500+
Colour Options
200+
Trade Stockists
1M+
Happy Customers
Who We Are
Built on quality,
driven by colour.
Audax was founded in 1974 by Arthur Davies, a master painter who believed that professional-grade paint should be accessible to everyone. Starting with a single formulation studio in Windhoek, Arthur spent years perfecting what would become our signature Cashmere emulsion.
By the 1990s, Audax had become the preferred choice of professional painters across Namibia. Our reputation for coverage, durability, and colour accuracy spread organically, driven entirely by word-of-mouth among tradespeople who trusted the quality they could feel in every tin.
Today, Audax is Namibia's fastest-growing paint brand. Our range spans 18 product lines and over 500 tintable colours — but our values haven't changed. Every batch is still mixed to Arthur's original quality standards.
1974
Founded in Windhoek, Namibia
Five Decades
Our Milestones
1974
The Beginning
Arthur Davies opens a formulation studio in Windhoek with three employees and one product: Classic Wall Prep primer.
1982
First Retail Listing
Audax enters 12 hardware stores nationwide, becoming the first Namibian paint brand with national retail distribution.
1991
Trade Programme
Launch of the Audax Trade Account programme — now used by over 5,000 professional painters and contractors.
2003
Colour Innovation
Introduction of the computerised in-store tinting system, enabling 500+ on-demand custom colours.
2015
Low-VOC Range
Full reformulation of interior range to Low-VOC specification, reducing harmful emissions by 80% without sacrificing coverage.
2024
Golden Anniversary
Audax celebrates 50 years with the launch of the Anniversary Collection — 50 exclusive shades honouring five decades of colour.
What Drives Us
Our Values
Colour Excellence
Every shade is precision-mixed to international colour standards. What you see is exactly what you get on your walls.
Built to Last
Our formulations are tested to withstand Namibia's extreme UV, heat, and seasonal rainfall without fading or peeling.
Sustainability
We are committed to reducing our environmental footprint — from Low-VOC formulations to 100% recycled packaging by 2026.
Trade Partnership
We believe in the craftspeople who apply our paint. Our Trade programme gives professionals real pricing, real support.
The People
Leadership Team
Robert Davies
Chief Executive
Sarah Chen
Head of Colour
James Mitchell
Operations Director
Priya Sharma
Head of Sustainability